Emily Laino Design Portfolio
© Emily Laino 2025

Mercedes-Benz Vans Tier 1

Multi-channel national-level campaigns

— ROLE

Art Direction

Graphic Design


— DATE

2021-2024

Reaching more than 250 dealers nationwide, these high-priority campaigns leverage email and print marketing to drive customer engagement and increase service appointments. With a strong focus on brand consistency, strategic messaging, and compelling visuals, these campaigns ensure maximum reach and impact.


By utilizing targeted customer data, personalized offers, and high-quality creative execution, they reinforce customer loyalty while driving measurable business results.

SERVICE CONTRACTS

Bumper Sticker Concept

INFO

Involving clients in the creative process fosters a sense of inclusion. For this campaign, we offered a selection of playful and brand-relevant stickers, allowing them to choose which ones would appear in the final design. Each sticker carries meaning: Sticker 1 references common vehicle decals, Sticker 2 reflects the service technician’s uniform, and Sticker 6 integrates elements from other Mercedes-Benz brands, reinforcing brand synergy.

RV END OF SEASON

Embossed Leather Wallet Concept

INFO

After receiving positive feedback from our account coordinator on its effectiveness, the horizontal bifold emerged as one of our most successful print formats. Its strong performance directly shaped the creative approach for this campaign, directly influencing its' concept development.

BRAKE SERVICE

Sketched Van Concept

INFO

On the flip side, sometimes the copy can influence the visual concepts. Thinking about a 5,952 pound vehicle with bad brakes? Kinda sketchy!


This concept playfully emphasises the important of vehicle service by using colloquial language. Phrases like “Kinda sketchy!” instead of "Potentially hazardous," resonates on a personal level, making the content more digestible and memorable. This approach builds trust with the Mercedes-Benz brand, ensuring the message doesn’t just inform but also connects with the audience.